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Prima’s Donnas

They are not primadonnas but much like the first ladies of opera, who command the stage and the name from where the word is derived, this quartet is the toast of the broadcasting industry. Nurul Aini Abu Bakar, Airin Zainul, Lam Swee Kim and Farah Ezrin Mohd Rashidi are the most precious girls of the country’s biggest media corporation, Media Prima. Within the terrestrial TV stations they helm – TV3, ntv7, 8TV and TV9 respectively – their voices carry far and wide. It may be coincidental that they’re all women, and that these GMs report directly to the CEO, but there’s no second-guessing their calibre and why they are where they are today. No song and dance here. No drama. No theatrics. For them, it’s just hard, passionate work that has got them there. And when someone says, “the show must go on”, it’s probably they – the real stars – who make things happen.